Alpavirama International Youth Film Festival
Graphics
Design brief:
To develop visual identity for the Alpavirama Film Festival for the theme reflected realities.
Alpavirama International Youth Film Festival is a biennial that takes place in the National Institute of Design Ahmedabad and invites students and proficient filmakers across the world.
It holds competitions for selected films and student films that offer thought-provoking narratives, innovative storytelling techniques, and a keen exploration of the multifaceted realities that shape our world.
We approached the project by developing a graphic identity that reflected the central theme of Reflected Realities. The visual language I created explored ideas of perception, multiplicity, and transformation through the use of layered compositions, reflective forms, and dynamic visual elements. We created hundreds of different iterations before finally choosing and creating a cohesive visual identity.
The identity aimed to translate conceptual themes into a cohesive graphic system that could extend across exhibition materials, spatial graphics, merchandising, social media and communication outputs. By balancing clarity with visual experimentation, the design established a recognizable aesthetic that reinforced the narrative of the exhibition while guiding audience interpretation and engagement.
Team-
Sanjivini Bhat
Vedang Supatkar
The project strengthened my ability to translate conceptual themes into a cohesive graphic identity, exploring perception, multiplicity, and transformation through layered visual language. Through extensive iteration and experimentation, I developed a flexible yet consistent visual system that extended across exhibition graphics, spatial design, merchandising, and communication platforms. The process emphasized balancing clarity with experimentation to create a recognizable aesthetic that supported narrative coherence and audience engagement.
